Response To The Brief

 

I wanted my hotel to be a British chain of hotels, and I think the product should reflect some of the things that Britain should be proud of, and that are recognisable.

 

 

I began thinking about British icons, not in the form of a building, but people, such as Jonathan Ive, who's design skills have gained him one of the most prestigious jobs in the world, the Chief Product Designer for Apple.

I then started to think about Iconic British film, another one of my interests. This is when I came up with James Bond. A worldly recognised icon of Britain for the past 50 years.